It’s only fair to begin with having a look at the most damage-prone part of timepieces. Nixon became a Billabong-owned brand in December 2006, only to revert to being an independent brand six years later.ĭespite the turbulences, Nixon watches embody the founders’ ideals and visions to this day – and that is an approach that appeals both to fashionistas and sports lovers.
Nixon’s ownership has been anything but stable, transitioning from independent to licensed brand and back in less than a decade. It now also includes other fashion accessories, such as bags, belts, wallets, or even clothing. The duo’s mission was to offer good-looking, robust timepieces that wouldn’t cost an arm and a leg.įrom the very get-go, Nixon watches were designed with outdoor enthusiasts in mind although in recent years their offer has been slightly more diversified. Nixon was founded in 1997 by two watch aficionados with a flair for business, Andy Laats and Chad DiNenn. So, is Nixon a good watch brand? While at the first glance everything points to a resounding “YES”, in order to establish the quality it provides, we need to learn how it stacks up against competitors in a similar price basket in terms of the quality of materials, durability, and accuracy.īut first, let’s learn about the company’s background.Ĭompared to other fashion watch brands such as Fossil, Versace or Gucci, Nixon watches are still relatively new to the game.īecause of such a short presence in the market, the history section of the Nixon brand is probably one of if not the shortest we’ve covered so far on Timepieceking. What seems to distinguish Nixon timepieces from other fashion watch brands in the market is their robustness and unique look. Over two decades later, can we say they’ve succeeded in their mission?Ĭertainly, as far as the watch sector is concerned (Nixon also offers other fashion-related products), the brand seems to be enjoying a year-on-year growth in popularity and sales not only in the US but globally. With that said, a team of bold entrepreneurs and watch enthusiasts decided to use the infamous name for their brand to try and change the bad connection most folks seem to have with it. To this day, the 37th president of the US is considered one of the worst to have ever “graced” the White House. For most, especially people from the United States, the name “Nixon” sends far from great vibes.
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