It's not just observability and security specialist vendors (which are increasingly becoming one and the same) Splunk customers will have to consider as they choose cloud products - eventually, these tools could also face off against cloud platform providers themselves. "But it's a lot of things - you're also getting cheaper storage and more high availability - a lot of the positives outweigh the negatives now." Workload and entity pricing hedge against cloud competitors "The pandemic triggered it, and losing talent on the admin side," he said. Koelpin's company is generally moving to the cloud, and he said he's personally more open to it now than he was a year ago, in part because of pandemic-driven employee turnover. "It's hard to find good talent - if you can eliminate or reduce the need to have a lot of really talented admins, that's a good thing to have, because admins are very hard to find." "I'm starting to believe in the cloud," said Steve Koelpin, lead Splunk engineer for a Fortune 1,000 company in the Midwest. Cloud hosting has become much more appealing, however, since labor shortages emerged during the COVID-19 pandemic, along with spikes in demand for digital services. Not every on-premises Splunk Enterprise customer has workloads that lend themselves to these new pricing models. "Splunk is perceived as expensive, which they are moving to address with new pricing models," said KellyAnn Fitzpatrick, an analyst at RedMonk. Splunk is perceived as expensive, which they are moving to address with new pricing models. and Sumo Logic, which have enticed some users away from Splunk in the past, based on lower pricing. The feature routes data to cloud object storage rather than Splunk's primary cloud storage, which costs more to use.Īnalysts see the vendor's motivations for this as twofold: to increase incentives for customers to move to its cloud platform rather than remaining on-premises, and to help it compete against rivals such as Elastic Inc.
Splunk also added Microsoft Azure support for a cloud feature called SmartStore. Flex Index offers cheaper ingestion, storage and searches on "cold" data that may be used for historical or forensic investigations but is less likely to be frequently accessed.
Similarly, this week, cloud customers got the first look at new data management features released in preview that may help them cut data storage costs. Last year, for example, its first rollout for its new Observability Suite products - based on the acquisition of companies such as SignalFx and VictorOps - took place in the Splunk Cloud. Splunk first launched Splunk Cloud in 2013 as an option for Splunk Enterprise customers, but over the last year has joined other enterprise IT vendors such as Atlassian in mounting a push to become a cloud-first company.
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